The research group E-Virtual from the Universidad de Medellin
has been working on the implementation of bimodal courses
since six years ago. In 2009, with the support of the Ministery of
National Education (MEN), it was implemented the non-face-toface
class modality with a virtual methodology in the pedagogic
framework of the University. This new activities took the group
to think about the didactic and pedagogic characteristics that
should be considered when face-to-face and virtual education
are combined. To achieve this, we asked lectures and students
about the perception of this new methodology. The data was
collected by combining qualitative and quantitative methods. As
a result, we obtained an introductory process, communicative
interactions, virtual learning objects, and clues about the use of
the platform. In this paper we provide the preliminary results of
our study, emphasizing on the positive aspects, and the aspects
to improve.

The significance of corporate social responsibility (CSR) or company socially person in charge (SRC) has happened of being an abstract concept and understood evil, to be a surname that gives prestige to

the companies that decide to adopt it. The companies have adopted and adapted this conception with the aim to continue enriching itself with his managerial activities, but possessing a perfect argument to sell before an every time better company educated in social and environmental topics: to be socially responsible or, which is the same, good thing with the most next environment that him makes a detour and in the one that grows. It is possible to affirm that a company is socially responsible when his model of action promotes the development of transparent practices in the internal and external forum of the company, frame of action that not only limits itself to the area of comfort of the organization but to one to be able to do ethically. The corporate codes of ethics must be accessible and communicated correctly before all the public ones of a company. The aim of this study centres on analyzing the existing relation between the Ethics and the RSC, since both must be inseparable, in the construction of the transverse axis that crosses the strategy organizational. There develops a methodology of qualitative type, justified by the conceptual - theoretical approach from the social, cultural and economic point of view of the topic object of study. 

This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics.

The globalization of the marketplace, requires that products are
innovative, commercial, functional and highly striking, to wake up as well in the consumer, the sufficient attention and achieve that you give the time of the purchase, with prior identification of your need and the acceptance of the product. Characterize the consumer is complex and different aspects like color and emotions must be analyzed. In this work is established, the relationship between emotion, color and fashion object, identifying variables that motivate the consumer at the time of your purchase. So a survey was applied on a university population in Colombia and Additionally, through database belonging DEAP 4 universities in Europe (Queen Mary University of London, University of Twente, Netherlands, University of Geneva and at the EPFL in Switzerland), that related emotions and videos in a university population of Europe, made an analysis of the color in the background of these and showed the influence of the color using the graph of Genève. The results obtained showed, a strong influence of the color in the attitude
of consumption and the color on the emotions, although it was not
possible to conclude that emotions affect the time of purchase by the consumer.

Firstly, this article presents a mainly semiotic analysis of the filme Absent, by Marco Berger. Secondly, and from then on, it proposes some oblique considerations about Argentina´s Comprehensive Sexual Education Policy. In the third place, it seeks to focus these previous reflections in a perspective, actually under construction, that we call Communication Didactics. Finally, this paper is part of the concerns of the Research Team led by Dr. Ximena Triquell. In that institutional frame, we inscribe these results in a larger inquiry, whose topics include social conflicts in audiovisual discourses. In our case, the attention is centered in sexual conflicts in educational sceneries.

The use of blogs by Ecuadorian journalist is a process relatively new, it’s used like an alternative of free communication; way of escape form internal and external pressures that exist in the media sector of the country since the approbation of Communications Law. This paper evidences the existence of 91 blogs divided in three categories: 64 personal blogs fed by journalist, 24 associated to the great print media in Ecuador, and 3 group ones dedicated to news feed. There have been analyzed the blog’s provenance places and it’s relation with Network access levels, treated themes, the diffusion that it have in Facebook and Twitter, the kind of blogs (personal, attached to media and group ones) and, for the last, its index of abandonment and mortality, using digital tracking technique (Roger, 2009). In Ecuador the blogs aren’t monothematic; treat some branches, being journalism, communication and politics the preferred themes.

The demonstrations of 2011, which began with the Arab Spring and spread throughout the whole world, became an international media phenomenon, since they focused part of their action strategies on achieving visibility in the media. This work, result of an investigation, aimed to analyze how was the coverage of the revolts from de main colombian journals El Tiempo and El Espectador; get to know how was the framing and resources used to transmit information, since they are the only two national circulation newspapers. For that, were selected all journalistic pieces concerning to actions of protest around the world, published from December 15, 2010 to the same date of 2011, and was applied a matrix analysis of quantitative and qualitative content. The results pointed that the treatment given to information enhanced visibility of demonstrations, from a homogeneous perspective, presenting disparate and distant movements as a global and contagious phenomenon that transcends frontiers.

The Contemporary Visual Thought brings along with a new field of knowledge. The visual studies imply new problems that are characterized at the same time by unknown complex levels and transdisciplinary requirements of approach. This study proposes an epistemological analysis since the problem of constructing the reality in its relationship with the imaginary and the scopic regime. In this sense it is insisted on the opening of the visuality study above all from a complex and transdisciplinary perspective.

This article has been written from the epistemological need for making a reflection on the city and distinguishing the way power symbols are expressed and deployed in the city. The focus of this article is made on aesthetics and metaphysics of the city rather than on its urbanism. For this purpose, different aesthetic and semiotic factors have been related in an attempt to present a hypothesis on the symbolic form of the city, which is associated to the economic and political instruments that exercise power on the city. This research about the aesthetics of the metaphysical city allowed identifying the origin of the idea of city as both form and symbol, which becomes a social instrument that promotes perpetuation of power and has influence on the construction of social narration. This research further allowed approaching the dis-divinization phenomenon of the symbols that comprise the city and the function of such dis-divinized symbols within the structuring of a defined common narration, not for political or religious factors but for consumption, fragmentation, and preponderance of oblivion. Finally, the article proposes education as a pillar on which aesthetic and ethical factors lie, allowing having sense at the time of interacting with the city symbols.