Ethical values on corporate social responsibility

Main Article Content

Begoña Gómez Nieto
Rocío Martínez Domínguez

Abstract

The significance of corporate social responsibility (CSR) or company socially person in charge (SRC) has happened of being an abstract concept and understood evil, to be a surname that gives prestige to

the companies that decide to adopt it. The companies have adopted and adapted this conception with the aim to continue enriching itself with his managerial activities, but possessing a perfect argument to sell before an every time better company educated in social and environmental topics: to be socially responsible or, which is the same, good thing with the most next environment that him makes a detour and in the one that grows. It is possible to affirm that a company is socially responsible when his model of action promotes the development of transparent practices in the internal and external forum of the company, frame of action that not only limits itself to the area of comfort of the organization but to one to be able to do ethically. The corporate codes of ethics must be accessible and communicated correctly before all the public ones of a company. The aim of this study centres on analyzing the existing relation between the Ethics and the RSC, since both must be inseparable, in the construction of the transverse axis that crosses the strategy organizational. There develops a methodology of qualitative type, justified by the conceptual - theoretical approach from the social, cultural and economic point of view of the topic object of study. 

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How to Cite
Gómez Nieto, B., & Martínez Domínguez, R. (2016). Ethical values on corporate social responsibility. Anagramas Rumbos Y Sentidos De La Comunicación, 14(28), 33–50. https://doi.org/10.22395/angr.v14n28a2
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Articles
Author Biographies

Begoña Gómez Nieto, Universidad de Valladolid

Doctora en Ciencias de la Información por el IE Universidad de Segovia y licenciada en Comunicación
por la Universidad Complutense de Madrid. Ha trabajado como profesora en Publicidad y Relaciones
Públicas, Periodismo y Comunicación Audiovisual de la Universidad Europea Miguel de Cervantes de
Valladolid y también profesora de Periodismo en la Universidad de Valladolid.
Ha publicado más de una treintena de artículos fruto de sus líneas de investigación centradas en el ámbito
de la comunicación corporativa, comunicación publicitaria, nuevas formas de comunicación publicitaria y
comunicación periodística (ambient marketing, redes sociales, estructura de contenidos en webs, prensa
escrita y publicidad…), varios capítulos de libro y dos libros.

Rocío Martínez Domínguez, Universidad de Valladolid

licenciada en Publicidad y Relaciones Públicas por la Universidad Europea Miguel de Cervantes
(Valladolid)