Development of Social Networking as a Marketing Tool. State of the Art, 2015
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Keywords:
social media, social networks, Social Media Plan, Organization 2.0, community management
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Abstract
This article describes why social media become an almost
essential element in today’s business management. In reaching
this conclusion a number of qualitative and quantitative
techniques were used. It highlights the advantages and features
of the implementation of a Social Media Plan in order to argue
and reason the benefits that a proper management of a strategy
in social media provide to an organization.
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How to Cite
GarcÃa, J. S. (2015). Development of Social Networking as a Marketing Tool. State of the Art, 2015. Anagramas Rumbos Y Sentidos De La Comunicación, 13(26), 179–196. https://doi.org/10.22395/angr.v13n26a9
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