Perception on Press and Social Networks regarding the 2018 Feminist Movement. The Students of University of Concepción, Chile, Case

Abstract

The article discusses the results of an investigation around the new generational activisms, which
can be observed in the various protest cycles associated with the Chilean student movement
of the first part of the 21st century, specifically the Chilean Feminist Student Movement (FSM) of
2018. The general objective of the research is to know and describe the main perceptions and
visions of the students of the University of Concepción about the FSM, in order to problematize
the emergence of a political subjectivity with a strong generational imprint in a context of
deep collective malaise of the Chilean society. Methodologically, it has a quantitative approach
carried out through the application of online questionnaires and their subsequent analysis
with bivariate descriptive statistics and Chi Square statistical tests. Among the findings, a
general delegitimization of the media treatment of the traditional press on the political action
of the MEF stands out, which is worse in the case of women, as well as a growing approval of
the media treatment of alternative media regarding the same topics. The article concludes,
by way of hypothesis, that we are in the presence of a crisis of hegemony in the construction
of meaning by the dominant elites associated with an erosion of narratives based on the
neoliberal ethos and politics understood as expert management, giving way to new mechanisms of
social communication proposed by new subjectivities and generational activisms.