Based on an ethimological, scientific and historical analysis on the concept of Corporate and Neocorporativism, the author gives a precise meaning to these concepts, which in many cases are ambiguous and lead to serious confusions.

Next, the aim is to answer to question as to how it happened the transition from Economy of Production to Economy of Information. The paper takes account of all information, cybernetical, communicational and techno-scientifical. to integrate this diversity. The author claims that the revolution in services which focused in human resources, quality and organizational culture, brought about the existence of three specifics worlds: institutional, organizational and marketing.

Based on data and information both Anthropology and Communication Science, we take up in this paper the question about the other different and generally or commonly excluded. From Anthropology, we Insist In the Invitation to assume the knowledge of alterity as a possibility and not as anomaly. In a violent and excluding context with all the risk derived from modernity. And from the Communication, we center our 

attention in the various devices and tools to configure presence and Insistence of other in world where
what is at stake is the capacity to give including dimension to public aspects.

Considering what happened on September 11/01 in New York as maximum expression of irruption of East
into West, we touch upon such characters as terrorists and drug traffickers or drug lords who certainly
challenge the assumptions on which multiculturalism and interculture are based. In this context, media
act is a representation producers, a role in which they show their classifying as stigmatizing power under
the appearance of technological neutral mediating.

In this paper, the purpose is to analyze Tola and Maruja’s discourse, as it is being published in Sunday newspaper “El Espectador”. Even though, we know these characters are discursive make ups of two men from Medellin, Carlos Mario Gallego and Sergio Valencia, we are interested precisely in focusing on what they represent In our context “Tola y Maruja” when they show un in scene and with respect to which these last two are marginal.
Tola y Maruja are two lower class women who represent the majority, namely the poor people. They have no Inherence whatsoever in terms of power and social control. However, it is precisely this condition of marginality that lends then generate policy of civic resistance through one of the most effective every day practices: Rumor. This, together with a strong force of sarcastic humor, becomes a very efficient mode of social criticism.

One of the basic features of organizations is that they are made up from individuals and these develop conflict, authority and power relationships. This is something completely natural; however, being so complex, it has been looked up from different view points.
This paper focuses on Simon’s and Lorenzer’s ideas, with the aim of showing the individual can look at the problem both from the social or the personal side, completely changing subject’s perspectives.
Similarly conflict, even though it is perfectly natural in organized groups, for some it involves destruction, disintegration and it has only negative aspects as exposed by Parson. For other, there are totally opposed visions like Mayo’s, who considers it an equilibrium factor. University also of course fully identifies within this dynamics, and therefore it becomes necessary to
see this threefold relationship, both from the history and inherent synergies. The so called university
autonomy is a form of power which had Its origin in England, and has been taken up In other parts of the
world for universities to preserve their own identity, in Colombia universities also claim this autonomy
from legislative acts.

En su empeño por fomentar la investigación científica, la Facultad de Comunicación y Relaciones Corporativas adelanta cuatro proyectos de investigación, que se ocupan del estudio de la Cultura juvenil urbana alternativa; las Necesidades de la empresa antioqueña en el campo de las Relaciones Públicas; el diagnóstico de los Imaginarios contemporáneos y relaciones interpersonales; y del Análisis del discurso del comunicador corporativo. El siguiente artículo presenta una síntesis de los presupuestos teóricos que orientan este último proyecto, al cual se encuentran vinculados los docentes Gladys Lucía Acosta, Rogelio Cárdenas y Jorge Ignacio Sánchez.

Este texto se propone, en un primer momento, esbozar las categorías teóricas que –si bien emergen de una diversidad de campos de saber (la Lingüística, la Etnolingüística, la Sociolingüística, las Teorías de la Enunciación, la Pragmática y la Teoría de la argumentación)– constituyen el entramado conceptual que fundamenta las denominadas Teorías del Análisis del Discurso. En un segundo momento, procura pensar dichas categorías en el escenario corporativo, con el propósito de delimitar los elementos que aproximen a la caracterización del discurso del comunicador corporativo. Para cumplir los dos propósitos, el texto se estructura en apartados que se titulan teniendo en cuenta, bien sea las categorías teóricas, o bien la perspectiva de análisis.