Use of Advertising for the Exploitation and Young Sexual Slavery in Latin America

Abstract

This article presents an interpretative analysis of the results
of the investigations carried out from the organizations of
civil society, the State and the academy in Mexico, Argentina,
Bolivia, and Colombia, whose object of study has been notices
with and without sexual content used to attract young people
to the exploitation and trafficking. It shows answers to basic
questions from the functionalist models, and structuralism
critic of social communication, such as: What is the relationship
between classified ads and sexual slavery? Who use and what
is the purpose of using classified ads with and without sexual
content? Where is the source of this type of investigations
and what is the reason for carrying them out? What type of
analysis methodologies are used to make the interpretation of
this phenomenon? What results have been obtained? What are
the challenges those investigations impose on us? This article
offers a characterization of the modus operandi or the way how
it behaves capturing youngsters through mass, alternative, and
informal media in pro of the prevention to vulnerable victims.
In the same way, it makes strategies developed by each of the
agents that act against trafficking in persons available.