On October 21st, 2007, one of the most important Spanish newspapers launched its new image through which it intends, according to newspaper directors, to face consumers’ new reading habits and to overcome a slow but continuous loss of readers newspapers are going through in the last years. It is then a change driven by current tendencies in the market, in the track some other important Spanish newspapers have followed such as El Periódico or La Vanguardia. This image’s renewal tries to maintain graphic elements which characterize it, and to accomplish a better agility, to be more visual and to consolidate a space in communication media global market. The purpose of this paper is to analyze which graphic and formal have changed in El PaÃs, comparing prior editions with the current one.
Oligopolies versus Democracy: Is this the end of communication?
Carlos Alberto Galvis Ortiz
It is a sine quanon condition to take again citizenship as political deliberation fundamental actor in constructing what is social and what is public, in a world full of oligopolies of communication media, in order to assure the preservation of democracy as a guarantee of human feasibility. New communication ways, resulting from chaos, crisis, and uncertainty, start organizing again the environment of human beings. Public communication is now appearing as an interface strategy in the democratic re-construction of society, especially in situations of crisis. This article is the result of the research on “Public Communication: a space to construct democracy,†carried out by CORPUS –Corporative Communication Research Group-, sponsored by Universidad de Medellin (Colombia) Research Vice-principal’s office and Communication School.
Observing Communication Media: Defenders of Audience and Media Watch in Media Criticism context
Susana Herrera Damas
Nowadays, when thinking about communication media, it is very common to refer to a discouraging panorama of crisis, in which some journalists’ vices seem difficult to erradicate. In the last twenty-five years, however, together with this perception, it has also emerged a growing tendency for solving this situation, which makes us think that, no matter the situation, there is a light at the end of the tunnel. The objective of this article is to describe two of these solution ideas: audience’s defenders and media watch. Both are mechanisms which can be placed in the bigger context of media criticism and characterized by their idea for increasing media quality. The existence of each one of these mechanisms as well as the possibility for them to live together performing a hard work for making institutional media more democratic and transparent are described in the following pages.
The Challenge of Community Broadcasting is an article written as a result of the research project Communication Processes and Social Impact of Community Broadcasting in Aburra Valley. In the first part, the article states the notions of community broadcasting in both Colombia and the whole world; in the second part, it makes an analyzes of challenges community broadcasting has to face in order to improve participation in social sectors; at the end , there is a brief description of arenas, which can be used as springboard to improve sustainability of community broadcasting from what is social
Communicative Democracy: New Ways to Citizenship Participation
MarÃa Liliana Córdoba
To democratize communication has been a historic concern in critic communication studies in Latin America. However, characteristics currently assumed by media/citizens/information relation, from mediation processes at a public level, have led prior media which think in democratizing actions in media to crisis and have made possible - at the same time- the emergency of novelty experiences in this field.
This paper will present some characteristics of media/citizens/information relation in current Latin-American democracies, and analyze –in general terms, limitations presented in prior ways of thinking democratizing actions in the field of communication media. It will also present central research aspects on organizations’ experiences which are stated as a recently communication democratization objective (media social watch, citizen watch).
Study on the Use of Communication Technologies in Internal Communication
Antonio Castillo Esparcia
This article is intended to state technological tools available for internal communication, as a reflection of the growing importance devoted to communication by both the employees and the organization. The companies have become aware of a need to interrelate different elements of the organization with the intention to improve organizational effectiveness and efficiency. For that reason, a systematic study of the main technological tools has been made stating pros and cons in internal communication context. Finally, some performance guidelines have been offered to correctly apply those technologies with the purpose of reaching communication objectives
Juan Carlos Molleda, Belio A Martinez, Ana Maria Suarez
Abstract 893
Pages 105-125
Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia
Juan Carlos Molleda, Belio A Martinez, Ana Maria Suarez
This study focuses on the use of strategic, participatory communication to build multi-sector partnerships. A multidisciplinary literature informs the dimensions of partnership formation and development. A case study from Colombia describes the role of strategic, participatory communication in facilitating multi-sector partnerships. Results indicate that partnerships require a clear expression of collective commitment; avoidance of dominance by partners; agreement on shared goals and key messages; and a transparent, inclusive and protracted dialogic process to achieve synergy
This article is intended to show a brief overview of the use of image in social research, then it focuses on the audiovisual ethnography-fiction relationship as a methodological and theoretical proposal to be followed by authors in the search for not making of registration media an instrument, but widening analysis, interpretation, and appropriateness possibilities of the social universe of representations and symbols
The use of oral sources in cinema history research. The independent cinema during Spanish transition narrated by the protagonists
MarÃa Jesús Ruiz Muñoz
This paper goes deep in the posibilities that oral sources offer to investigate the Cinema History. It is emphasized the importance of the oral sources to make the informal Cinema History, specially in the case of non-industrial cinema. As an example, the methodological design that the authoress has developed in her thesis Independent cinema production during Spanish Transition: Andalucian case. The authoress has a FPDI scholarship granted by the Junta de Andalucia and she works in the Universidad de Málaga.
This article was presented as a byproduct of the research called “Characters, Actions, and Scenarios of Colombian Cinema, 1970-2005. Stage 1,†in which 1990-2005 period was studied from a basic sample of 11 movies. The work (scenarios category), has determined that “La Vendedora de Rosas†and “La Estrategia del Caracol†movies, the city showed has an influence on the characters.
The urban concept is understood as those relations established by inhabitants with both their territory and other people who also live in such a territory. In cinema, urban concept is achieved when the city (scenario) in which story has been narrated is more than a backdrop where interaction among characters allows organizing the story. “La Vendedora de Rosas†shows a city as the characters’ territory (the streets) where they interact with other characters, where they work, and even where they sleep. In “La Estrategia del Caracol†the story goes around a scenario: Uribe’s House, which was changed during the movie while characters try to defend it as their territory.