OROZCO TORO, Jaime Alberto; ALZATE SANZ, Jaime Eduardo. Stakeholders: Strategic Actors in Brand Building. Anagramas Rumbos y Sentidos de la Comunicación, [S. l.], v. 16, n. 32, p. 95–109, 2018. DOI: 10.22395/angr.v16n32a6. Disponível em: http://udem.scimago.es/index.php/anagramas/article/view/1985. Acesso em: 8 may. 2024.